White Paper: Responsive Communication, an Extended Design Strategy

The term ‘responsive design’ has become a household name, streamlining digital designs to reach a greater and broader audience. In the middle of the responsive strategy – trying to reach all the devices in the available spectrum and creating cost effective platforms – the subtile and often fragile word has become downgraded to undefined content, a designers placeholder or “lorem ipsum”.

Responsive communication is about creating an extended responsive strategy, going all the way – a platform to spread your words – beyond design, cost and technical limitations. When responsive design has laid your digital ground-floor and lifted your platform into the web-atmosphere, your focus should be shifting towards the most important element in the website, communication!

When creating a digital project, like a website, game or application, your first responsive task is given to the design and the goal it has to deliver, a platform to interact with. The next task is creating a strong communication in words, images and videos, engaging and fascinating the user with stories and imagination. Reading, visualizing and interacting, is a ‘device & user’ unique experience. It isn’t enough to create a device specific design, your most extend the experience with a device specific communication strategy and implementation – a step often missing in most productions – to fully reach your audience where they are, how they are and who they are.