White Paper: Evolutionary Independency in Development

“You can’t change user behavior directly – you can change the environment they inhabit.”

There is a force, a mentality, a culture, a way of life, ruling and shaping this entire industry – I call it the ‘evolutionary force of the digital age’.

This force is responsible for which technologies is springing to life, how modern branding works, best practice designs and how we interact with the digital world.

Understanding the evolutionary force of our time, will guide you to the true user experience.


The internet is a highly sufficient and goal driven marketplace. It has become a super organism, a shared human existence, catalyzing our knowledge and memories. Our lives has become taxonomies and data records, giving meaning and structure towards our daily digital experience.

Some people are understandable against this organism, feeling that it will consume more then it can produce in return. Some people love and breath the culture and existence of the internet. Some people create new technologies and trends, evolving the culture, the organism and the environment that it inhabit – we are digital entrepreneurs.

Internet development is a wide term, spanning from simple management tasks to complex enterprise- and responsive applications. Internet development is the most intensive evolutionary area, with new technologies springing to life on a daily basis, shifting the tectonic plates that forms and visualize the internet. Each technology is a child of its parent, a mutated achievement, creating a more adaptable solution, merging previous innovation into further glory.

Every month, you can gather a long list of technologies that has past you by, like helpful tools, services, frameworks, infrastructures, languages and systems, all keeping the locomotives engine glowing bright and hot, leaving a thick smoke for those who can’t follow the pace.

There is a clear common denominator in the middle of this high pace evolution of culture, technologies and user interactions; the path of least resistance!

Simple Denominators

The denominator is simple; every new technology is, in someway, related to the most simple conditional structure available on the internet, ECMAScript, most commonly known for the biggest supporter of the standard, JavaScript, a simple and highly adaptable programming language. This standard offers the most accessible, understandable and flexible programming language for creating applications and will continue its corse as one of the internets most sustainable structures, as it will follow the path of least resistance.

Mobile and tablet applications are often tied to an extensive and costly platform, like the iOS and Android operation system. These platforms offer different programming environments of either Objective-C or Java, creating a complex tied structure for application development. The Apache Cordova project is an ECMAScript cross-platform framework, that will cater your development and deliver native applications for iOS, Android and Windows 8. In a single development cycle, Cordova can utilize the simplicity and cross-platform ability, creating adoptable and cost effective applications, without any compromise. Projects such as this, will over time annihilate the platform-dependancy and create a more adaptable, responsive and cost effective solution, available for all your desired devices. TV applications, running on platforms from Samsung, Phillips, Apple, Google, Ruko, Boxee, a.o., is following the same procedure, each created and rule their application market, making it tedious and costly for broadcasters to become part of the interactive TV experience on all platforms, resulting in selective deployment.

The node.js programming language, is an adaptation of ECMAScript, merging front-end and back-end development into the same framework, creating rapid development possibilities and eliminating cross-language redundancy, with reusable code, both client- and server-side.

The Google Chromebooks are based on the idea, that the web browser is the operating system, utilizing the wealth of online applications available on the internet. Every modern website is created with a responsive strategy in mind, making the design flexible to the system rendering the experience. Browsers are quickly becoming the new open application platform, catering websites in all shapes and sizes to TVs, smartphones, tablets, laptops and desktops.

There is a clear tendency, new platforms and frameworks are jumping into existents based on ECMA.

A Revolution Is Near

The use of device capabilities for conditional application functionality, is an emerging possibility, making it possible to design a responsive experience based on device abilities. ECMA engines are becoming faster and incredible reliable, constantly pushing the borders for choosing alternative languages. The use of cross-platform environments is an expression of frustration with the established platforms, creating a revolution that will soon become mainstream.

The next big thing in development will continuously be a complete breakdown of the traditional platform-dependency, a migration the the online world, a view on the revolution already in motion, with more flexible and adaptable solutions being the preferred choice for user experience. The breakdown will be driven by independent developers, open source organizations and global pioneering companies, frustrated by limitations, rules, dependencies and costly development timelines, forcing changes that will streamline the production of universal applications. Productivity deployable on all desired devices with one single development cycle, enforced by the evolutionary rules governing the internets environment today.