Jacob Lindborg…

“What do you bring to the table?”, you curiously ask. I’m a start-up specialist, with a unique technical and commercial perspective, taking initial concepts to the next level. A hybrid between business, design & scalability, without compromises…

I define myself as a tech savvy unicorn and author of Progressive Design. I envision, theorize and develop digital concepts and strategic business platforms, soaked in storytelling and innovative technology.

I lead and inspire visionary services, fuelling them with engineering, architecture and artistry. I motivate my peers to collaborate and be candid with each other, thus achieving more together. I fill my plate each day with the wonders and far edges of this creative and inventive world, incorporating business and emotional logic, throughout an agile and continuous process.

I do not reinvent the wheel – instead – I adopt, adapt and aspire towards better solutions, building upon the achievements of others, matching trending market patterns. I can see further than others, because I stand upon the shoulders of giants.

Design is not a matter of taste, it’s a business. Design is not a result, it’s a process. Design is not a product, it’s a service. My ideology is rooted in business insights, technology exploration, pattern analysis and high energy.

  Show Presentation…

Curriculum Vitae

Clients & References

CocaCola, Dell, LEGO, Universal Music, Tuborg, Microsoft, Viasat, TV2 Denmark, Club Nokia, DreamWorks, KiMs, Canon, Discovery, GSK, StarTour, Siemens, Mærsk, Skoda, VisitDenmark, Mentos, TDC, Lycos, Citibank, Jubii, DFDS, Scandlines, Nordea, Haribo, Leasy. See my references …

Career & Case Stories

CTO at Moodjii

2019 – present time.

Business Developer & Founder at dsgnr.io

2016 – 2019.


Problem: Breaking down the obstacles of requesting and receiving video between employer and employees, business and customers, recruiter and applicants; while moving the core business from a manual process, into a scalable digital/automated process.

Solution: Creating a scalable and agile video-engine software-platform upon an AWS infrastructure, using AI libraries for video and engagement analysis, delivered as a web console, Android app and iOS app.

Result: Managers can quickly request thousands of video feedbacks, while looking through a handful of AI-suggested “best-candidates”, while Klipworks as a business grow from a non-digital/unscalable model, to a highly digital SaaS subscription model.

Impact: Leading a team of 3 (videospecialist, designer, developer), through a design process of market research, specialist insights, prototyping, internal alignment, external study groups, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).


Problem: When renting a trailer, you’re limited to the opening hours of strategic partners and their outlets.

Solution: Creating a bluetooth lock and companion app, that will create an unlimited rental window and expand partnership to unmanned outlets.

Result: A boom in rentals and revenue, from an expanded demand and supply.

Impact: Leading a team of 10+ (project manager, designers and developers), through a design process of market research, specialist insights, prototyping, internal alignment, external study groups, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).


Problem: Customers where often reluctant to return their trailer on time because life gets in the way and the next customer often had to wait on trailers that where returned late.

Solution: A simple SMS informing customers on their upcoming return schedule and allowing them to extend their rental 24 hours by responding to the SMS.

Result: An added revenue by customers extending their rental period and a better customer experience for the next customers, from a significant drop in late returns.


Problem: How do approach fast digital transformation in a strong non-digital culture?

Solution: You create a new department “by design”, within the company, responsible for spearheading new digital concept and services. New employees was hired for their autonomous and selfdriven digital skills, working with modern principles and work-etiques.

Result: A highly motivated and energetic design department, creating digital and scalable services to fuel a new revenue stream and a continuous international growth potential.

Impact: Leading a team of 8 (account/success managers, designers and developers), through a design process of market research, specialist insights, prototyping, internal alignment, external study groups, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).

Design Manager – Disruptive Design at Bang & Olufsen

2014 – 2016.


Problem: Departments, separated in silos, fighting different KPI’s between the creative and technical needs.

Solution: A common and unifying design process, incorporating both business, technology, design and marketing towards a common goal.

Result: Stronger products, faster delivery and leaner development.

Impact: I implemented design principles and spearheaded inspirational workshops for teams of 10+ on both sides of the fence (developers and designers). I’ve managed and inspired teams in both England and India, leading the delevery of apps and systems. I made requirements towards better alignments internally; e.g. using tangible prototypes in all meetings instead of just having a dialog on ideas.

Head of Design at Webfighter

2010 – 2014.


Problem: The current hospital platform where too cumbersome and unable to adapt fast enough to critical and urgent demands; specifically the need to notify and inform citizens of their upcoming appointments, visiting hospitals in the capital region.

Solution: Creating a module within the current hospital platform, created with care, security and agile motivation, towards solving immediate challenges.

Result: Hospital Staff can quickly resolve an appointment with ease, select the needed information and required pamflets. The system automates the rest; sending a digital e-mail and/or handle the physical postal service.

Impact: Leading a team of 7 (developers), through prototyping, customer alignment, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).


Problem: Marketing is often limited by budget and time, going global with a long array of activities that needs to support their product release.

Solution: Creating flexible gaming frameworks that can support any product storydoing and storytelling, creating community engagement around a product brand.

Result: A cost effective and highly engaging computer-game offer, that LEGO can use in part with their marketing strategy and marketing package.

Impact: Leading a team of 7 (developers), through prototyping, customer alignment, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).

Product Designer at Pixiate

2005 – 2010.


Problem: How do you test the IQ of an entire nation on live TV, within an hour?

Solution: While creating a solid cloud foundation with database and server optimisations for approximately 2.5M simultaneous users was important, the current “state of the art” Flash Technology, in a pre-HTML5 era, was the key to a successful, engaging, stabile and interactive quiz.

Result: Millions across the nation participated in the live show, while testing their IQ at home. In the second part of the show, the results where delivered with ease and rounded off an entertaining evening both behind and in-front of the TV.


Problem: How do you engage your employees knowledge on the company itself without looking like you are about to get fired for knowing too little?

Solution: Create an interactive and fun jeopardy quiz, where employees can challenge each other and participate on the top 10 score list for “bragging rights”.

Result: Employees challenged each other frequently and repeatedly, having a great social interaction as a bonus result, while management could gather data on the general-knowhow within the company, improving their culture in the process.

Enterprise Architect at Jubii/Lycos

2003 – 2005.


Problem: Organising and supporting clients with their digital advertisement, validating the visual and technical setup, before being published on partner websites, is a 24 hour long and complicated process.

Solution: An automated advertisement console; for validating, informing and publishing the complete workflow.

Result: Clients received feedback within seconds, with a detailed and “to the point” description of their errors or success. This gave a greater client comfort/satisfaction, better ad results and freeing up internal resources to repurpose.

Impact: With a highly optimised platform, there where no need for a validation team and the company closed down the entire department.

Digital Designer at Creuna

2000 – 2003.


Problem: In a pre-javascript-framework era, TeleNord/Norway wanted to create something purposeful for the mobile customers, making WAP a simple feature to operate on their mobile phones.

Solution: Utilise JavaScript and UI principles to its full potential, creating one of the first mainstream drag’n’drop menus on a website.

Result: Customers could easily manage their favourite links and websites, making the emerging Web Application Protocol technology easy to navigate, both on and off their mobile phone.

Skills & Knowhow

I’m an Architect…

I do not reinvent the wheel – instead – I adopt, adapt and aspire towards better solutions, building upon the achievements of others, matching trending market patterns. I can see further than others, because I stand upon the shoulders of giants.

Clouds, Systems & Servers

OSX & Linux. CLI. AWS Cloud Services, Containers, EC2, RDS, Edge/Proxy/CDN Serveres, S3 HTTP & Streaming CDN Solutions, CloudFront Global Caching Networks, Route 54 DNS Management & Load Balancing.

Continuous Delivery (DevOps)

Docker, Docker Swarm, ECS/Kubernetes. Version Control, Deployment & Code Review: GIT, BeanstalkApp & Github.

System Architecture, Infrastructure & Integrations

Template markers for database, frontend & backend integration. Sketching systemm integrations and data format exchange. Defining internal system infrastructures and setups for running projects.

UI Sketching, Wireframing & Prototyping

Adobe XD, Sketch, Axure, InVision & PencilApp. More abstract concepts through Keynote or video animations. Visualising ideas, through cardboard cut-outs and pencil drawings for a brainstorming session.

Social Platforms

Facebook® Social Plugins. Facebook® Graph API for Flash, JavaScript & PHP. Facebook® SDK for JavaScript & PHP. XFBML markup integration. PHP cURL twitter integration. OAuth 2.0 authorization protocol. Foursquare, Twitter and Facebook Adwords. Review my social media projects …

CMS & E-commerce Platforms

Magento, Sitecore, EPIserver, Joomla®, WordPress® & Drupal programming, administration og designs.

Analytics Platforms

Google Analytics® Integration, Reports/Exports & API. AddThis® Integration & API.

I’m an Engineer…

PHP 7.0+

PHP 7.0. Composer, Laravel i.e. OAuth, cURLs. GD Lib. PREG. Algorithms and Machine Learning. Apache mods. CLI. Optimal server settings. Review my PHP projects …

MySQL, Mongo, Realm & PostgreSQL

Advanced table join (left, right, inner, full etc.) query. Advanced Multi-query renderings. Function & Variable definitions. Field type operations. Primary, Unique & Index allocations. Query optimisation. Database optimisation.

Android & iOS

React Native cross device development. iOS Swift. Android Java. Review my mobile projects …

JavaScript (ES6), React.js, Vue.js & jQuery Frameworks

Advance web application development. UI design. Browser compatibility. Live Usability & Dynamic design. Advance dynamic CSS development.

Video, PNG, JPG & GIF Binary Programming

Development af binary IO applications for reading and writing runtime videos, PNG, JPG and GIF files for use in dynamic video/graphic server environments.

Java, Perl, CGI, ASP, .NET, Node, Object-C, C & C++

Miscellaneous programming.

HTML 5.0 & CSS 3.0

Advance use of HTML5 & CSS 3.0. Development of clean, complex and browser-friendly CSS designs. Advance CSS Scope architecture. Advance designs with spacing, display, position, format og float attributes through CSS. CSS frameworks SASS, Less, CSS Resets. Advance croosdomain At-rules like @import, @charset, @media & @namespace.

I’m a Visionary…

Branding, Marketing & Storytelling

Storytelling is a strategy that communicates powerful ideas through a compelling story arc, with your customer at the heart of the story, and delivered through interactive and immersive visual media; in order to create profitable customer engagements.

Visionary- & Disruptive Designs

I always study the patterns in the market, tectonic shifts, customer trends and emerging technology; using it to my advantage to create a resonating and captivating story, disrupting the market with new ideas.

Leadership & Empowerment

I lead and inspire product designs, fuelling them with desires from poetry, engineering, architecture and artistry. I cultivate my teams to collaborate and be candid with each other, thus achieving more together. A work with a model, where speed and quality is derived from a shared feeling of consensus, empowerment and grit.

I’m an Artist…

Communication & Customer Experience (CX/UX)

It’s all about creating an intuitive and solid foundation for your design process. Going through concept-, information-, interaction- and function-design is just the beginning of my work. Analysing the users behaviour and building a solid media strategy is the building blocks for all my designs. Intuitive, user friendly and functional designs, with beautiful pixels and aesthetics is my goal.

Responsive Design

My designs are based on my extensive programming knowledge, creating dynamic and intuitive designs that will adapt to any media and user experience. Bringing strategic design and programming skills together, creates a rich and balanced product between artwork and functionality, that will be useable on any canvas, tablet, mobile phone or desktop platform.

Drawing & Sketching

Pencil drawings, sketching & vector drawing. Review my latest drawings …

Photoshop, Illustrator, Premier Pro & InDesign

Raw drawing & Vector drawing. Aesthetic, Artistic & Creative designs. Online & prepress designs. Website & Application designs. Logo/Brand creations, values & references. Design profiling, Conceptualizing, Interaction & Usability. Review my latest designs …

Cinema 4D & Swift 3D

Miscellaneous 3D animations. Review my latest 3D projects …



Fluent in speaking/writing English (UK/USA) & Danish. Understandable in speaking/writing Swedish & Norwegian.


1998-2001, CPH WEST

Higher Technical Examination (HTX), Product Design

1997-1998, Niels Brock


1988-1997, The Royal Vajsenhus

Art & Math