Jacob Lindborg…

“What do you bring to the table?”, you curiously ask. I’m a visionary storyteller, an entrepreneur with a unique conceptual and commercial perspective, taking initial ideas from concept to market. A hybrid between business, design & story, without compromises…

I define myself as a business savvy unicorn and author of Progressive Design. I envision, theorize and develop resonating products, soaked in storytelling, fuelling them with engineering, architecture and artistry. I motivate my teams to collaborate and be candid with each other, thus achieving more together. I fill my plate each day with the wonders and far edges of this creative and inventive market, incorporating business and emotional logic, throughout a lean, engaging and continuous design process.

I do not reinvent the wheel – instead – I adopt, adapt and aspire towards better solutions, building upon the achievements of others, matching trending market patterns. I can see further than others, because I stand upon the shoulders of giants.

Design is not a matter of taste, it’s a business. Design is not a result, it’s a process. Design is not a product, it’s a service. My ideology is rooted in business insights, technology exploration, pattern analysis and high energy.

  Show Presentation…

Curriculum Vitae

Clients & References

Bang & Olufsen, CocaCola, Dell, LEGO, Universal Music, Tuborg, Microsoft, Viasat, TV2 Denmark, Club Nokia, DreamWorks, KiMs, Canon, Discovery, GSK, StarTour, Siemens, Mærsk, Skoda, VisitDenmark, Mentos, TDC, Lycos, Citibank, Jubii, DFDS, Scandlines, Nordea, Haribo, Leasy. See my references …

Career & Case Stories

CEO & Owner at Storyy Ventures

2019 – present time.


I created the company Luudos Group, with its design Studio and product Store, in 2019 to bring forth variety and immersion in board gaming. I believed that quality is not just in components, but equally in the time invested in our games.

As such, I believe in a progressive design process, to bring quality time, to hobby gamers around the world. We combine our unique design process with immersive storytelling, creating engaging and captivating games.

Our approach is to create games that has a perfect fit, with a niche and resonating storytelling, for passionated and dedicated gamers. Games that goes above and beyond, supporting communities, equality and inspires gamers to convey our efforts.


I created the company Displayy Group, with its Iron Cast and Moodjii branches, in 2019 to design a new series of TV & Hifi experiences for the new digital generation of content streamers. We are living in a digital world with digital channels everywhere, and the need for a traditional TV has disappeared. Therefore, we embrace a digital TV for a digital lifestyle. Designed for the smart-phone generation; I removed all the hassles and added simplicity.


With an ultra-slim aluminium back and a high contrast front, I’m excited to introduce the new 55″ UHD Iron Cast & Moodjii television. Solid and sharp like a rock, I reimagined what a TV needs to be and welded it by danish design principles. This TV has everything you need, to start streaming your favourite content, from your favourite devices.

Business Developer & Owner at dsgnr.io

2016 – 2019.


Problem: Breaking down the obstacles of requesting and receiving video between employer and employees, business and customers, recruiter and applicants; while moving the core business from a manual process, into a scalable digital/automated process.

Solution: Creating a scalable and agile video-engine software-platform upon an AWS infrastructure, using AI libraries for video and engagement analysis, delivered as a web console, Android app and iOS app.

Result: Managers can quickly request thousands of video feedbacks, while looking through a handful of AI-suggested “best-candidates”, while Klipworks as a business grow from a non-digital/unscalable model, to a highly digital SaaS subscription model.

Impact: Leading a team of 3 (videospecialist, designer, developer), through a design process of market research, specialist insights, prototyping, internal alignment, external study groups, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).


Problem: When renting a trailer, you’re limited to the opening hours of strategic partners and their outlets.

Solution: Creating a bluetooth lock and companion app, that will create an unlimited rental window and expand partnership to unmanned outlets.

Result: A boom in rentals and revenue, from an expanded demand and supply.

Impact: Leading a team of 10+ (project manager, designers and developers), through a design process of market research, specialist insights, prototyping, internal alignment, external study groups, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).


Problem: Customers where often reluctant to return their trailer on time because life gets in the way and the next customer often had to wait on trailers that where returned late.

Solution: A simple SMS informing customers on their upcoming return schedule and allowing them to extend their rental 24 hours by responding to the SMS.

Result: An added revenue by customers extending their rental period and a better customer experience for the next customers, from a significant drop in late returns.


Problem: How do approach fast digital transformation in a strong non-digital culture?

Solution: You create a new department “by design”, within the company, responsible for spearheading new digital concept and services. New employees was hired for their autonomous and selfdriven digital skills, working with modern principles and work-etiques.

Result: A highly motivated and energetic design department, creating digital and scalable services to fuel a new revenue stream and a continuous international growth potential.

Impact: Leading a team of 8 (account/success managers, designers and developers), through a design process of market research, specialist insights, prototyping, internal alignment, external study groups, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).

Design Manager – Disruptive Design at Bang & Olufsen

2014 – 2016.


Problem: Departments, separated in silos, fighting different KPI’s between the creative and technical needs.

Solution: A common and unifying design process, incorporating both business, technology, design and marketing towards a common goal.

Result: Stronger products, faster delivery and leaner development.

Impact: I implemented design principles and spearheaded inspirational workshops for teams of 10+ on both sides of the fence (developers and designers). I’ve managed and inspired teams in both England and India, leading the delevery of apps and systems. I made requirements towards better alignments internally; e.g. using tangible prototypes in all meetings instead of just having a dialog on ideas.

Head of Design at Webfighter

2010 – 2014.


Problem: The current hospital platform where too cumbersome and unable to adapt fast enough to critical and urgent demands; specifically the need to notify and inform citizens of their upcoming appointments, visiting hospitals in the capital region.

Solution: Creating a module within the current hospital platform, created with care, security and agile motivation, towards solving immediate challenges.

Result: Hospital Staff can quickly resolve an appointment with ease, select the needed information and required pamflets. The system automates the rest; sending a digital e-mail and/or handle the physical postal service.

Impact: Leading a team of 7 (developers), through prototyping, customer alignment, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).


Problem: Marketing is often limited by budget and time, going global with a long array of activities that needs to support their product release.

Solution: Creating flexible gaming frameworks that can support any product storydoing and storytelling, creating community engagement around a product brand.

Result: A cost effective and highly engaging computer-game offer, that LEGO can use in part with their marketing strategy and marketing package.

Impact: Leading a team of 7 (developers), through prototyping, customer alignment, pivotal sprints and a continuous delivery process (adopt, adapt and aspire).

Product Designer at Pixiate

2005 – 2010.


Problem: How do you test the IQ of an entire nation on live TV, within an hour?

Solution: While creating a solid cloud foundation with database and server optimisations for approximately 2.5M simultaneous users was important, the current “state of the art” Flash Technology, in a pre-HTML5 era, was the key to a successful, engaging, stabile and interactive quiz.

Result: Millions across the nation participated in the live show, while testing their IQ at home. In the second part of the show, the results where delivered with ease and rounded off an entertaining evening both behind and in-front of the TV.


Problem: How do you engage your employees knowledge on the company itself without looking like you are about to get fired for knowing too little?

Solution: Create an interactive and fun jeopardy quiz, where employees can challenge each other and participate on the top 10 score list for “bragging rights”.

Result: Employees challenged each other frequently and repeatedly, having a great social interaction as a bonus result, while management could gather data on the general-knowhow within the company, improving their culture in the process.

Enterprise Architect at Jubii/Lycos

2003 – 2005.


Problem: Organising and supporting clients with their digital advertisement, validating the visual and technical setup, before being published on partner websites, is a 24 hour long and complicated process.

Solution: An automated advertisement console; for validating, informing and publishing the complete workflow.

Result: Clients received feedback within seconds, with a detailed and “to the point” description of their errors or success. This gave a greater client comfort/satisfaction, better ad results and freeing up internal resources to repurpose.

Impact: With a highly optimised platform, there where no need for a validation team and the company closed down the entire department.

Digital Designer at Creuna

2000 – 2003.


Problem: In a pre-javascript-framework era, TeleNord/Norway wanted to create something purposeful for the mobile customers, making WAP a simple feature to operate on their mobile phones.

Solution: Utilise JavaScript and UI principles to its full potential, creating one of the first mainstream drag’n’drop menus on a website.

Result: Customers could easily manage their favourite links and websites, making the emerging Web Application Protocol technology easy to navigate, both on and off their mobile phone.


1998-2001, CPH WEST

Higher Technical Examination (HTX), Product Design

1997-1998, Niels Brock


1988-1997, The Royal Vajsenhus

Art & Math