Perception of Design, The Common Misconceptions

Every word, every sentence, every color, every image, has a different meaning to me as it has to you. There are many common misconceptions about predefined values for these elements of design. Each cognitive input will emerge as an illusive image in your mind, from which you build your perception. That image is a unique imprint, that no amount of words or illustrations will be able to duplicate, it’s yours alone and you can only hope to let me understand a fraction of your perception.

You might have noticed that I frequently repeat synonyms of the same word an explain the same sentence from different angels, I do this to replicate my perception to you, my reader, narrating across these words og mine, trying to understand my teachings and intensions in each phrase. Depending on how well my explanations are, these words, though you might not have heard them before, might feel familiar and comfortable.

Perception of colors

Colors, suggesting that each color has a specific meaning, i.e. that green is a calm color and that pink is a feminine color. These suggestions, in general, are wrong and as a progressive designer, you must work from a perspective that everything is relative. Anything can be branded and anything branded can change.

Many centuries ago, the color pink was the brightest color a man could wear and was therefore considered the strongest color to show your power and virility among men. Men wear the pink color with all the pride one could bestow.

Women was considered weak and wear therefore cheap dark blue colors. This was not the colors of strong powerful men, and the blue color was branded with shame.

It’s fair to say, that these two colors have a completely different brand, a different perception today.