Knowledge, When Work Experiences Becomes Intuitions and Intuitions Becomes Epiphanies
Intuition, we all have it, that feeling that you just know the answer. We don’t think about it, it’s just there, written in your words, effortlessly spoken, wrapped in an assumption that this will resonate with your audience as loud as in your head. It came to your inner attention as easy as the air you breath and as such, you assume that it will resonate with your peers with the same ease.
When your knowledge becomes at the tip of your tongue, when your skills are manifested in routines executed without friction, then your skills are good enough, then you have a basis for growing and bring your skills towards the extreme, the epiphanies. Good enough is not great, but it’s good enough for creative and inspiring solutions that will resonate.
Epiphanies, when the pieces fall together, when the puzzle becomes the single undoubtedly picture, when that picture becomes the big piece and that piece becomes part of the big picture. Epiphanies is a state of mind where the dots suddenly connects and the picture becomes clear as the sun, highlighting the path, the truth.
Marketing strategies and product creation often react to low sales figures, trying to raise certain areas of the business product offerings, solving a business problem. But if that’s what everyone is doing, how do you stay ahead of the game, how do you go further, solving the reason to the problem.
You reach out and analyse the next upcoming problem, the hidden market vacuum, thereby solving it before it occurs and becomes obvious to everyone else. If you always wait for the problem to reach your doorstep, you will always be behind, playing the passive strategies. Study your consumers, anticipate the next trend, behaviour, need or demand. Build your strategy on real insight in the market, be aggressive and find the true strategy, not the obvious strategy to a problem that found you.
Connecting the dots will bring you closer to your epiphanies, building on your strong and undisputed knowledge, your intuition. But this state of mind doesn’t come cheap, it takes close to 10.000 hours for knowledge to become intuition. But reaching an epiphany, seeing the bigger picture, is like an orgasm for your mind, energising your thoughts and visions.