How to manage product designs across multiple perceptions, channels, services and departments…

In this book, the second in the progressive design series, I’ll define the sixteen stages of the progressive design methodology, diving into the productive and operational details, managing the customer experiences. From each stage, you’ll understand the process and the work that will evolve your design, your skills, your learnings and move your project forward.

Customer experience investments is the new battle ground for disruptive and sustaining product designs, increasing year by year. These investments will require more efficient customer experiences, from the services they inhabit. This will in tandem require higher expertise in customer experience designers and service designers, to implement these efficient and customer-centric processes and methods.

The four progressive design principles divides sixteen stages into a four by four matrix, also known as the methodology. Through these stages, your product design will be validated and defined from all angels, incorporating departments, people and processes.


iTunes iBook

iTunes iBook

Amazon Kindle

Amazon Kindle

Amazon Paperback

Amazon Paperback


Reviews…

allan_darre“These principles made a big impact on our product approaches, strengthening our design thinking, reaching new market opportunities. This book is a serious business driver” Allan Darré, Entrepreneur & Investor

claus_thomsen“Managing design has always been an opinionated process. This book redefines the complex design process, as a new tangible business model, achieving product results as a team” Claus Thomsen, Project Manager, Gov.

henrik_danboerg“Jacob is a uniquely gifted industrial and digital designer, who is able to create sophisticated products, based on good business ideas. This book is a statement to that fact” Henrik Danbjoerg, CEO, Ebita

louise_bannebjerre“This book is not just about UX and design methods. Jacob’s principles translates into new business strategies and processes across many industries and departments” Louise Bannebjerre, Strategist, New Perspective


Preview…

Download the preview (PDF)…


Book Series…

Product Design Dilemmas

Product Design Dilemmas

Service Design Solutions

Service Design Solutions

Designing Customer Experiences

Designing Customer Experiences

The Design Startup

The Design Startup (Coming Soon)