Customers don’t buy products. Your products are just a means to an end. Customers buy experiences…

In this book, the third in the progressive design series, I’ll define the anatomy of different customer experiences. I’ll define how to achieve the profound customer experience through service synergy and the design science behind it.

Competition is not just in terms of your intellectual property and those who seek to challenge you. The evolution of progressive design, defines how designers and their products must adapt to their environment, to account for the synergetic evolution. This evolutionary force is in constant motion within our markets and industries, where the lean and agile designer and services survives.

Synergy is when we combine our efforts, in order to achieve a deeper and more subtle product flavor. When two products or services can interact or benefit from each other, they are in a synergetic relation. Synergies enforces the values of a product, as they expand their purpose and shared customer believe.


iTunes iBook

iTunes iBook

Amazon Kindle

Amazon Kindle

Amazon Paperback

Amazon Paperback


Reviews…

allan_darre“These principles made a big impact on our product approaches, strengthening our design thinking, reaching new market opportunities. This book is a serious business driver” Allan Darré, Entrepreneur & Investor

claus_thomsen“Managing design has always been an opinionated process. This book redefines the complex design process, as a new tangible business model, achieving product results as a team” Claus Thomsen, Project Manager, Gov.

henrik_danboerg“Jacob is a uniquely gifted industrial and digital designer, who is able to create sophisticated products, based on good business ideas. This book is a statement to that fact” Henrik Danbjoerg, CEO, Ebita

louise_bannebjerre“This book is not just about UX and design methods. Jacob’s principles translates into new business strategies and processes across many industries and departments” Louise Bannebjerre, Strategist, New Perspective


Preview…

Download the preview (PDF)…


Book Series…

Product Design Dilemmas

Product Design Dilemmas

Service Design Solutions

Service Design Solutions

Designing Customer Experiences

Designing Customer Experiences

The Design Startup

The Design Startup (Coming Soon)