Design is not a matter of taste, it’s a business and must be defined on business principles…

Progressive Design Dilemma - BookIn this book, the 1st in the progressive design series, I’ll define the creative principles for why and how design can transform you as an executive, as an entrepreneur, as a manager or as a designer. Even further, I’ll explain how design is a cultural transformation and not a simple change.

The progressive design principles can be applied to any organisational structure, from startups to fortune 500 enterprises, from lean and agile techniques to static and rigorous processes.

First, your perception and how to communicate. Secondly, your challenges and how to frame them, asking the hard and difficult questions. Thirdly, your achievements for creating resonating and measurable designs, in a search for the true work, your answers. Finally, your management, the product principles and visionary culture, that will support this theory and ideology.


iTunes iBook

iTunes iBook

Amazon Kindle

Amazon Kindle

Amazon Paperback

Amazon Paperback


Reviews…

allan_darre“These principles made a big impact on our product approaches, strengthening our design thinking, reaching new market opportunities. This book is a serious business driver” Allan Darré, Entrepreneur & Investor

claus_thomsen“Managing design has always been an opinionated process. This book redefines the complex design process, as a new tangible business model, achieving product results as a team” Claus Thomsen, Project Manager, Gov.

henrik_danboerg“Jacob is a uniquely gifted industrial and digital designer, who is able to create sophisticated products, based on good business ideas. This book is a statement to that fact” Henrik Danbjoerg, CEO, Ebita

louise_bannebjerre“This book is not just about UX and design methods. Jacob’s principles translates into new business strategies and processes across many industries and departments” Louise Bannebjerre, Strategist, New Perspective


Preview…

Download the preview (PDF)…


Book Series…

Product Design Dilemmas

Product Design Dilemmas

Service Design Solutions

Service Design Solutions

Designing Customer Experiences

Designing Customer Experiences

The Design Startup

The Design Startup (Coming Soon)